Every day is a balancing act. It's overwhelming to make good choices for our families, our wallets, and the planet. I used to feel anxious and frustrated every time I went to the store. The very act of providing for my family was usually at odds with my environmental values. At the same time, my favorite places in the world were being destroyed by plastic waste, I knew I had to be part of the change. This shop is about making it easy (even delightful) for you to live in accordance with your values, without breaking the bank. -- Jen B.